Effective recommendations for creating a selling product card

E-commerce is growing rapidly, a phenomenon that has been particularly evident since the COVID-19 pandemic began. According to Insider Intelligence, by 2025, e-commerce will grow 50% to $7.3 trillion, accounting for 24.5% of total retail sales. Currently, this segment of the market is just over 20%, which is also quite significant. In this regard, large retailers and online stores are paying more and more attention to websites and the design of product cards.

It is important that the selling product cards are informative, useful, comprehensive, and at the same time unique. Further in the article, we will tell you how to properly build the structure of the product page, and what you need to take into account when designing the cards.

Correct product page structure

Let's walk through the basic components of a product card, which should always be:

1. The name of the item. It should be concise, clearly visible, and informative. Try to avoid obscure abbreviations, which can confuse the buyer.
2. Image. Choose aesthetically pleasing photos from several angles, so that the buyer can clearly see the product, its shape, design features, and dimensions. If possible, it's better to expose the goods in the form of a three-dimensional model so that the visitor can twist the site as he pleases. The images should be high resolution, so a person does not have to scrutinize everything with a magnifying glass.
3. The price of the goods. It is desirable that the cost was listed at the top of the card of the goods – it must be highlighted in large bold type. If the site share – cross out the original price and write a new one next to it, indicating the specific amount a person will save if they buy. In no case do not hide the price and do not offer to "call to ask the price" – in most cases, people will just go to another site. This approach only reduces the chances of a successful sale.
4. Interactive buttons with a call to action – on the product card should be a link that allows people to add items to the cart or go straight to the checkout.
5. A description of the card. What kind of product, what characteristics, for what purposes and tasks are used, what it has features and advantages – all this information should be put on the card. Without unnecessary water, briefly and to the point. In terms of SEO it is recommended that the product descriptions were unique, so for this task will have to resort to the services of copywriters.
6. Terms of the order. This information is not sewn into the product card, but into the very structure of the site – so that people see the same information always, regardless of what product is looking at. We specify payment methods, delivery terms, guarantees, additional services, and terms of return or exchange.

These are the elements that must be present. There are also additional structural elements that can significantly increase the attractiveness of the online store and its effectiveness in terms of sales. Let's consider them in more detail.

Reviews and questions

Here your registered customers will be able to share their impressions both about the product and about the quality of service. Testimonials are a powerful marketing tool that can seriously increase your visitors' confidence in your online store. The main thing is to try to collect real customer reviews because people tend to sense custom reviews from a mile away.

The subtlety is that not all people are willing to spend time after buying a product to write a review. There are various ways out of this situation – you can ask to leave a review via SMS or messenger, or motivate people to do so in some way. For example, to introduce a system of giving bonuses for leaving feedback, which a person can spend in the future on some nice little thing. And while messages and reminders are not always effective, bonuses and discounts are quite effective.

Possible alternatives and related products

Under each description, you can add a section with recommendations, which will automatically select products similar in purpose and characteristics, as well as additional accessories for them. For example, if we're talking about a smartphone, it would be a good idea to recommend several suitable cases, protective glasses, or chargers for it at once.

A window with an opportunity to ask a question

If a person needs to know something extra, he shouldn't have to go to other sites and google the information himself. This information should be given to him by a manager or consultant, and the opportunity to contact him should be implemented right on the product description card.

Useful Materials

Video reviews, articles from the blog, comparison tables, and infographics – you can add a lot of interesting and useful things here. The main thing is that this information should not prevent the user from getting acquainted with the product itself, its features, and its benefits.

How to properly design a product card

Let's go over the key recommendations:

• All product cards should be made in the same style so that the visitor does not have dissonance when moving from one to another.
• The image of the product should be on the left – Europeans are used to reading from left to right, and such an arrangement is optimal in terms of perception.
• The specifications are either at the bottom, or under the picture, while a short description, price info, and CTA buttons are best placed to the right of the image.
• The key information should be in front of the visitor's eyes as soon as the page loads. This is the name of the product, its image, and its price.
• The optimal text volume for the product card is 500-1000 characters without spaces. Try to stay within this amount, avoid fluff, and make the content as concentrated and meaningful.
• In the description of the product always indicate the benefits and features in the form of a list, to visually highlight them in the text.

Keep in mind that e-commerce is extremely competitive, and therefore you need to make every effort to make your online store look and feel superior to most of your competitors.

SEO optimization

In order for your online store to have higher positions in search results for key search queries, you need to take a competent approach to search engine optimization. You must pay attention to such aspects:

• Title, description, and h1 metadata. The optimal structure would be the name of the product with key parameters and commercial search queries.
• Meta tags for images (alt and title attributes). They should match the essence of the image with some keyword phrases.
• Micro-pagination of product pages. This method allows you to optimize your page for search robots and users, which increases the chances for a higher ranking.
• Optimization of product page descriptions using keywords and LSI.
• Adapting for mobile devices – this is important not only in terms of SEO, but also increases the convenience of the visitors themselves. Comfortable for them – a higher chance that a person will come back to you again.

These are just the basic aspects of SEO, which can be used to improve the effectiveness of the promotion. All of these aspects can be explained to you in more detail by the SEO specialist who will be handling your project.

If you have any questions, contact our specialists through Livechat or by phone. Goodbye!