E-commerce is growing rapidly, a phenomenon that has been particularly evident since the COVID-19 pandemic began. According to Insider Intelligence, by 2025, e-commerce will grow 50% to $7.3 trillion, accounting for 24.5% of total retail sales. Currently, this segment of the market is just over 20%, which is also quite significant. In this regard, large retailers and online stores are paying more and more attention to websites and the design of product cards.
It is important that the selling product cards are informative, useful, comprehensive, and at the same time unique. Further in the article, we will tell you how to properly build the structure of the product page, and what you need to take into account when designing the cards.
Let's walk through the basic components of a product card, which should always be:
These are the elements that must be present. There are also additional structural elements that can significantly increase the attractiveness of the online store and its effectiveness in terms of sales. Let's consider them in more detail.
Here your registered customers will be able to share their impressions both about the product and about the quality of service. Testimonials are a powerful marketing tool that can seriously increase your visitors' confidence in your online store. The main thing is to try to collect real customer reviews because people tend to sense custom reviews from a mile away.
The subtlety is that not all people are willing to spend time after buying a product to write a review. There are various ways out of this situation – you can ask to leave a review via SMS or messenger, or motivate people to do so in some way. For example, to introduce a system of giving bonuses for leaving feedback, which a person can spend in the future on some nice little thing. And while messages and reminders are not always effective, bonuses and discounts are quite effective.
Under each description, you can add a section with recommendations, which will automatically select products similar in purpose and characteristics, as well as additional accessories for them. For example, if we're talking about a smartphone, it would be a good idea to recommend several suitable cases, protective glasses, or chargers for it at once.
If a person needs to know something extra, he shouldn't have to go to other sites and google the information himself. This information should be given to him by a manager or consultant, and the opportunity to contact him should be implemented right on the product description card.
Video reviews, articles from the blog, comparison tables, and infographics – you can add a lot of interesting and useful things here. The main thing is that this information should not prevent the user from getting acquainted with the product itself, its features, and its benefits.
Let's go over the key recommendations:
Keep in mind that e-commerce is extremely competitive, and therefore you need to make every effort to make your online store look and feel superior to most of your competitors.
In order for your online store to have higher positions in search results for key search queries, you need to take a competent approach to search engine optimization. You must pay attention to such aspects:
These are just the basic aspects of SEO, which can be used to improve the effectiveness of the promotion. All of these aspects can be explained to you in more detail by the SEO specialist who will be handling your project.
If you have any questions, contact our specialists through Livechat or by phone. Goodbye!