How to increase traffic to your website

Why increase traffic?

If your website exists to promote goods and services, then increasing traffic is a great way to increase the number of customers. As a result, sales and profits will increase, your company will be able to invest more money in the development and long-term support of the project.

For information resources it is also extremely important, because they often earn on advertising. The more people see the ads of your advertisers, the more money you will get in the end. Placing affiliate links and advertising banners is a great way to make money.

Now that that's out of the way, let's move on to the main tools for increasing website traffic.

SEO-marketing

Search engine marketing allows you to bring the site to the organic TOP of search results, which ultimately increases traffic. For example, a random user opens the address bar and enters the query "buy a laptop". Google will give the result for this query, and the top lines will be occupied by those online stores that it considers the most relevant.

SEO-marketing is a whole complex of various methods and tools that involves work in several directions:

• site structure;
• integration of certain keys and LSI into the text content;
• optimization of the site loading speed;
• building up the link mass in the global Internet;
• SERM – a set of measures to improve the company's reputation on the Internet (reviews, links, reviews, recommendations).

Search engine optimization is carried out simultaneously on two fronts: external and internal. This is one of the most effective tools to increase traffic.

Promotion can be carried out both for high-frequency and low-frequency keys – everything is very individual and depends on the number of competitors. The main thing is to choose an experienced SEO specialist who will competently create a semantic core, filter out "garbage" and non-targeted queries, and optimize the existing pages and sections of the site for the remaining ones.

Methods to increase attendance

Let's consider the most effective ones:

1. Mailing lists. Email marketing is a good way not only to attract a new audience, but also to retain the old one. Competently organized mailing will allow you to systematically warm up the interest of registered users to your resource. The main thing here is not to overdo it and not to overwhelm people with spam, otherwise you can simply be blacklisted or unsubscribed. It is important to send letters only in cases when you really have something to offer the audience – promotions, discounts, new materials in the blog, some individual offers.
2. Link building. External links are actively used in external search engine optimization – sites are selected, and interesting articles are written for them, in which the link to the customer's site is naturally woven. Firstly, this approach allows to increase the position of the site in the search results, because Google is more loyal to those resources that are often referred to by other websites. Secondly, if the article is really interesting and useful, you will be able to lure some people from these very sites to your site.
3. Create sub-sites and groups on popular sites and social networks. SMM has long been an important part of SEO promotion, and it allows you to effectively increase website traffic in the long run. You just create "local" representations on different platforms and are engaged in their development and support. The audience gradually increases, and from there people go to your main site. Facebook, Instagram, Linkedin, Twitter, Tik-Tok – there are a lot of such platforms, it is only important to correctly determine which of them are best suited for your site, and where your target audience is most concentrated.
4. Create a channel on YouTube. This is the most popular video hosting in the world, so quality content will definitely find its audience. YouTube videos can be integrated into the structure of the site, and on YouTube itself you can leave links leading to the site under the videos. With the help of videos, you can significantly simplify the task of filling with engaging content, create guides, record seminars, make reviews. Yes, this will require additional financial costs, since creating high-quality video content requires a lot of effort, but in the long run it always pays off.
5. Contextual advertising. First of all, we are talking about ads that Google shows at the very top of the search results. Yes, it costs money, but it allows you to instantly get to the top of the search results and, accordingly, increase traffic.
6. Offline methods – placement of banners, distribution of flyers with QR codes, brochures, business cards and other methods of traditional advertising.

In addition to working on content, external and internal, it is also important to pay attention to optimizing the site. Reducing the loading time, making the interface more convenient and pleasant, taking care of the convenience of visitors at all levels – all this allows you to retain the audience in the long run, make it more loyal and permanent.

Gray promotion methods: how not to do it

There is also the so-called "gray" SEO, which includes several mechanisms with dubious effectiveness:

1. Purchase of low-quality links on link exchanges. This approach allows you to quickly increase the number of links, but in practice all these texts are "dead", no one reads them, and the number of clicks on the links is minimal. It is important to remember that Google can apply sanctions to your site if the system finds out that you are practicing this.
2. Imitation of visitors' actions on the site –  artificially increasing the time spent on the site, increasing the number of clicks, writing fake reviews, etc. Artificial cheating is recognized by modern algorithms quite easily, and the effectiveness of such methods is questionable.
3. Crosslinking. It is also a "gray" method of promotion and is also punished by search engines.
4. Spamming with keywords. You have probably come across sites with very strange articles that make no sense and are oversaturated with keywords that resemble search queries. This is it – once upon a time this approach allowed to quickly increase traffic, but now it does not work.
5. Placement of non-unique, stolen content. This approach to marketing does not promise high positions in the search results.
6. Publication of prohibited, illegal content. It can lead not only to blocking the site, but also to the beginning of criminal proceedings against violators.

It is not recommended to engage in such marketing in 2022, since the effectiveness of the above methods is questionable, and often even harmful.

Tools for tracking attendance 

The most famous and popular tool is Google Analytics – it allows you to track website traffic, referral sources, can analyze user behavior and even evaluate the effectiveness of contextual advertising. And this is only a small part of all the features of Google Analytics.

Another popular tool is Hotjar – with its help you can visually monitor the activity of users on the site. There is even a so-called "heat" map of clicks and scrolling in the arsenal. It shows where your users most often stay on the site, header, footer, etc

Conclusion

Remember that pure SEO requires more time and effort, but the result will be better and longer lasting. We hope our article will help you to increase traffic and further convert the newly arrived audience into additional profit. If you have any questions, please contact us at any time!