ASML Tests the Limits of Its Chipmaking Power
14:04, 16.07.2026
ASML may soon raise the prices of its chipmaking equipment, and TSMC reportedly views the plan with serious frustration. Demand for advanced manufacturing tools remains strong, while supply stays limited. This gives ASML more control over pricing than most technology suppliers could ever achieve.
Neither company has confirmed the reports. TSMC may address the issue during its next quarterly earnings call. ASML has already highlighted strong demand and a packed order book that stretches through the end of 2028.
The company also plans to increase equipment production by 30 percent next year. However, higher output may not prevent prices from climbing.
A Near Monopoly Comes With Expensive Consequences
ASML holds a unique position in the semiconductor industry. Chipmakers depend on its lithography systems to produce modern processors. Some advanced machines cost more than $400 million each. Even a modest price increase could add hundreds of millions of dollars to a major factory project.
The impact may reach beyond manufacturers of cutting edge chips. ASML reportedly plans to raise prices for its more affordable DUV systems by around 10 percent. Chinese customers can still purchase many of these machines, so they may also face higher production costs.
What Higher Equipment Prices Could Mean for US
In our view, ASML’s pricing strategy could influence the entire technology market. Chipmakers may pass higher costs to electronics brands, cloud providers and automotive companies. You could eventually see more expensive smartphones, computers, vehicles and digital services.
TSMC has significant negotiating power, but even the world’s largest contract chipmaker has few alternatives to ASML. This situation shows how one critical supplier can shape prices across a global industry.
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