From China to Arizona: NVIDIA Chips Get Pricier

NVIDIA is raising prices on nearly all of its products, reacting to export restrictions and growing production costs. The move aims to offset financial losses in China and higher fees tied to its manufacturing shift. According to a report by Digitimes Taiwan, shared via Notebookcheck, the U.S. ban on exporting H20 chips to China cost NVIDIA about $5.5 billion.

The company is also facing increased expenses due to relocating Blackwell chip production to TSMC’s facility in Arizona. This shift led to higher costs for materials, logistics, and tariffs. As a result, NVIDIA adjusted its pricing strategy and encouraged its partners to follow suit.

GeForce RTX and Data Center Modules Get More Expensive

NVIDIA’s upcoming GeForce RTX 5090 prices rose by around 10% in Taiwan—from $2966 to $3295. Other RTX 50-series GPUs are now 5–10% more expensive. AI-focused chips like the H200 and B200 have also seen 10–15% price hikes. Server vendors are already passing these increases on to customers.

Demand for NVIDIA’s AI chips remains strong despite trade restrictions and higher tariffs. Cloud service providers in the U.S. and globally continue to drive high sales. Analysts expect the company’s earnings for the current quarter, ending in May, to remain solid and within earlier projections, showing strong profit margins.