The text component is still the core of content on most Internet resources and websites, but text alone can cause visitors to feel bored and monotonous. Therefore, most modern sites dilute content with photos, videos, graphic illustrations, audio recordings, and other dynamic content. This raises the level of interest and engagement.
In the following article, we'll tell you where best to store video for your site and how best to optimize it so that such content doesn't create an excessive load on the server.
There are two options for placing and storing videos:
In the first case, it is not a rational use of disk space. Even if you have your own server assembled in a garage, you will be faced with the need to upgrade and optimize all this content time after time.
If you store videos for your site on third-party sites, this will save you a lot of time and money. It does not matter at all how long your videos last or what quality they have – today's sites allow you to easily upload videos even in 4K resolution.
Most modern sites use the capabilities of YouTube, Twitch, or Vimeo. In the first case, the site allows you to upload videos up to 12 hours long, and all modern CMS support integration of videos from this site: WordPress, Magento, Joomla!, etc. Uploaded a video on YouTube, waited until the video is completed, and you can easily embed a link on the site. And if your content is popular, it can be further monetized in accordance with the internal rules of the site YouTube. The level of income in this case will be limited only by the activity of your audience.
If YouTube, Vimeo, and other similar services do not suit you for some reason, we recommend using an abuse-resistant hosting in the country which will provide reliable protection of your copyrights.
Alternatively, you can also consider cloud services, such as Google Drive. But in this case, you will not be able to use the traditional advantages of modern video hosting. Only storing and providing access "for your own".
Optimizing and compressing content is critical, especially when you're uploading videos directly to a hosting service. You have two basic options:
YouTube copes well with this task, this service has advanced algorithms of compression without loss of quality. In addition, users can change the quality of the video, depending on the performance of their device and the quality of the Internet connection.